Kia

A voyage to inspiration

We worked with Kia to create the VFX for their “a voyage to inspiration” film in collaboration with Vitality. Scroll down for a full breakdown.

Technical infos

  • Resolution : 2K
  • Team : 5 artists
  • Shoot : 1 day
  • Post-production : 4 weeks

Breakdown

Delve into our work for this project!
The goal on this project was to give the advertising a surreal and video-game like look, like what you would expect of a child's soon-to-be pro player daydream would bewith references from racing titles. To achieve this we virtually tracked the road so it was not

only landscape but an existing asset that we could then build upon. For the end scene we also fully modelized the stadium with photogrammetry data from a real one that we re-worked and placed in the shot.